This refresh for The Honest Kitchen’s dehydrated dog food focused on clarity and simplicity. The previous packaging felt cluttered, with too much emphasis on flavor and overly detailed ingredients. The new design introduces “Wholemade” as the hero supported by a clean layout and a ingredient list inspired by hand-written recipes, which nods to the brand’s human-grade ingredients and makes the information easier to digest (pun intended).

Refresh the packaging for The Honest Kitchen's dehydrated line to increase legibility and introduce the new product name.